The ATM 2008 which is to run from May 6 to 9 is being held at the Dubai International Exhibition and Convention Centre. Being the leading travel and tourism exhibition in the region, its aim is to explore the enormous business potential of the industry within the Middle East and pan-Arab region.

Combining a superior high-tech finish using technologically advanced ceramics developed by RAK Ceramics, with an iconic look, the RAK Convention & Exhibition Centre is a ground-breaking mixed-use project which is sure to confirm Ras Al Kahimah’s status as the global centre of ceramics design, development and production.

The launch is the cause of much celebration and anticipation. Dr Imad Haffar, Chief Operating Officer, Rakeen, expressed his excitement this way, “We’re thrilled to be revealing this cutting-edge and environmentally-friendly project at ATM. Our model provides an excellent visual insight into what will be a landmark for the Emirate of Ras Al Khaimah, designed by renowned architects Snohetta International. The RAK Convention & Exhibition Centre will be the finest of its kind in the region, not just a place of function, but also an outstanding architectural masterpiece, designed meticulously, allowing for future expansion.”