Emaar Properties yesterday launched Burj Park III, a new residential tower within Burj Park, the first waterfront community in Downtown Burj Dubai.

The 60-storey Burj Park III is located on Burj Lake Promenade and redefines the lifestyle experience by blending spectacular views and modern amenities in one of the most sought after communities in Dubai.

Sale of studios and one-, two- and three-bedroom apartments at Burj Park III will be held on Saturday. Several financial institutions are offering easy home  finance support.

The first tower in Burj Park series was recently launched to overwhelming customer response.

Saif Al Mansoori, sales director at Emaar Properties, said: "Burj Park has unique characteristics including the spectacular waterfront views and central location near global landmarks. Burj Park III will be a remarkable lifestyle option for residents, who value the distinction of being part of one of the most vibrant neighbourhoods in Dubai."

He added: "The focus of Burj Park III is as much on architectural brilliance as in creating a distinct residential environment. The direct access to the Burj Lake Promenade offers residents the luxury of an array of entertainment and leisure options."